Old Spice
Product
A brand whose 'The Man Your Man Could Smell Like' campaign, created by Eric and Craig, is cited as a great example of linking a bat-shit idea to a rational strategy.
Mentioned in 4 videos
Videos Mentioning Old Spice

Jessica Brillhart, Immersive Director, on VR and AR
Y Combinator
Mentioned in the context of the 'Old Spice Guy' campaign, a humorous ad that Jessica Brillhart felt missed the mark by being too literal in VR.

Unlocking Your Creativity and Persuasion: A Master Ad Man on Tricks of the Trade
Tim Ferriss
A brand whose 'The Man Your Man Could Smell Like' campaign, created by Eric and Craig, is cited as a great example of linking a bat-shit idea to a rational strategy.

Terry Crews Interview | The Tim Ferriss Show (Podcast)
Tim Ferriss
A brand Terry Crews was famous for starring in viral commercials.

Seth Rogan & Evan Goldberg Interview (Full Episode) | The Tim Ferriss Show (Podcast)
Tim Ferriss
A brand whose commercials are cited as examples of modern absurdist humor in marketing.