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A new brand of nicotine e-cigarettes disguised as a working highlighter pen, clearly marketed towards students.
Mentioned in 2 videos
Videos Mentioning Highlight

Vaping, Alcohol Use & Other Risky Youth Behaviors | Dr. Bonnie Halpern-Felsher
Andrew Huberman
A new brand of nicotine e-cigarettes disguised as a working highlighter pen, clearly marketed towards students.

Ron Conway at Startup School 2012
Y Combinator
A company name mentioned at the end of the talk, seemingly in response to a question about current investments.