Positioning: The Battle for Your Mind

Book

Cited as the foundational book on positioning by Al Ries and Jack Trout, published in 1982, which highlighted the increasing importance of positioning in a crowded market.

Mentioned in 1 video

The Marketing Expert: Sell Anything with this Trick | April Dunford

The Knowledge Project Podcast

Cited as the foundational book on positioning by Al Ries and Jack Trout, published in 1982, which highlighted the increasing importance of positioning in a crowded market.