Matt Johnson
Author of 'Brands That Mean Business', quoted for his line about having a great brand making business 'Easy Mode'.
Videos Mentioning Matt Johnson

Psychedelics & Mortality: A Conversation with Roland Griffiths (Episode #306)
Sam Harris
Colleague of Roland Griffiths at Johns Hopkins, conducting a clinical trial on addiction to cigarette smoking funded by the NIH.

The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165
The Diary Of A CEO
Author of 'Brands That Mean Business', quoted for his line about having a great brand making business 'Easy Mode'.

The Psychedelic News Hour - New Breakthroughs, Treatment of Trauma, and More | The Tim Ferriss Show
Tim Ferriss
Dr. Matt Johnson at Johns Hopkins, known for his staggering nicotine addiction studies using psychedelics.

Rick Doblin — Psychedelic Breakthroughs, $10M Bets, PTSD Promise, and More | The Tim Ferriss Show
Tim Ferriss
Dr. at Johns Hopkins who led studies on psilocybin for nicotine addiction, demonstrating impressive abstinence rates.

Michael Pollan Interview | The Tim Ferriss Show (Podcast)
Tim Ferriss
Psychologist at Johns Hopkins who directed a study on psilocybin for smoking cessation and coined the term 'dumb moments' for transformative realizations.