Betty Crocker
Person
A fictionalized culinary persona used by General Mills to sell processed food products.
Mentioned in 2 videos
Videos Mentioning Betty Crocker
The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165
The Diary Of A CEO
Company that once had a cake mix which didn't sell well until they added the instruction 'just add an egg', increasing perceived effort and popularity.
Michael Pollan on the Perfect Food
The School of Life
A fictionalized culinary persona used by General Mills to sell processed food products.