Zestimate

Concept

Zillow's algorithmic home value estimate, identified as a 'killer feature' and a form of provocation marketing, due to its ability to generate emotional responses and discussion.

Mentioned in 2 videos

Videos Mentioning Zestimate

E54: Spread trading big tech, capital allocation, Zillow's misfire, Progressives suffer losses

E54: Spread trading big tech, capital allocation, Zillow's misfire, Progressives suffer losses

All-In Podcast

Zestimate, Zillow's home valuation tool, is described as having accuracy as a 'bug' with inflated prices driving traffic, which made it unsuitable as a basis for their iBuying risk assessment and contributed to their failure.

How Rich Barton Built Expedia and Zillow — Audacious Goals, Provocation Marketing, and More

How Rich Barton Built Expedia and Zillow — Audacious Goals, Provocation Marketing, and More

Tim Ferriss

Zillow's algorithmic home value estimate, identified as a 'killer feature' and a form of provocation marketing, due to its ability to generate emotional responses and discussion.