IKEA effect

Concept

A psychological bias mentioned as a reason why co-creating leadership development programs with leaders leads to better engagement and promotion.

Mentioned in 2 videos

Videos Mentioning IKEA effect

5 ways to make your leadership development program succeed with Lavinia Mehedintu

5 ways to make your leadership development program succeed with Lavinia Mehedintu

Big Think+

A psychological bias mentioned as a reason why co-creating leadership development programs with leaders leads to better engagement and promotion.

The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165

The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165

The Diary Of A CEO

A psychological phenomenon where consumers value products more if they have invested effort in their assembly or creation, such as building Ikea furniture.