Coca-Cola

How Scamming Consumers Became Normalised

ColdFusion

Changed from raw sugar to high fructose corn syrup; example of skimpflation.

E170: Tech's Vibe Shift, TikTok ban debate, Vertical AI boom, Florida bans lab-grown meat & more

All-In Podcast

Beverage company, cited with McDonald's as an example of US companies that couldn't easily export sugar to China due to China's promotion of domestic brands.

E169: Elon sues OpenAI, Apple's decline, TikTok ban, Bitcoin $100K?, Science corner: Microplastics

All-In Podcast

Company mentioned by Warren Buffett in his annual letter, implying it has a higher priority than Apple in his current holdings.

How to Become the Architect of Your Life, Optimism as the Purpose of Life, Psychedelics, and More

Tim Ferriss

A company that imports tons of a specific variety of coca (Erythroxylum novogranatense var. truxillense) each year to flavor its beverage.

Legendary Investor Bill Gurley on Investing Rules, Insights from Jeff Bezos, Must-Read Books, & More

Tim Ferriss

Company used as a contrast to Facebook, historically trading at higher multiples and having very steady, predictable revenue quality.

How To Fix Your Focus & Stop Procrastinating: Johann Hari | E114

The Diary Of A CEO

A company for which the host conducted a study comparing Hillary Clinton's and Donald Trump's online reach, highlighting the impact of inflammatory content.

Cannabis Startup Founders David Hua and Vincent Ning on Legalization, Banking, and Industry Trends

Y Combinator

Rumored to be exploring a CBD beverage, indicating mainstream beverage companies' interest in the cannabis market.

Scaling Culture | Jason Kilar, former Hulu CEO

Y Combinator

Mentioned in the context of vending machines in Amazon fulfillment centers, where an employee suggested turning off lights to save electricity, demonstrating frugality.

#94 – Mark Hyman, M.D.: The impact of the food system on our health and the environment

Peter Attia MD

Company that funded the 'Global Energy Balance Network' to promote the idea that all calories are the same, masking the impact of their sugary products on public health.

Jeff Clavier and Andrea Zurek - Startup Investor School Day 3

Y Combinator

Included in the list of the world's most valuable brands in 2017.

Elon Musk: Twitter's bot problem, SpaceX's grand plan, Tesla stories & more

All-In Podcast

Mentioned in relation to Elon Musk's most liked tweet, where he humorously suggested bringing back cocaine to the beverage.

Max Tegmark: AI and Physics | Lex Fridman Podcast #155

Lex Fridman

Used in an analogy comparing humans subverting genes' intentions (with birth control or diet coke) to corporations hacking institutions designed to govern them.

E116: Toxic out-of-control trains, regulators, and AI

All-In Podcast

Mentioned as an example of a company diversifying its product portfolio (e.g., Diet Coke, Coke Zero) to manage public perception of unhealthy products.

Konstantin Batygin: Planet 9 and the Edge of Our Solar System | Lex Fridman Podcast #201

Lex Fridman

Mentioned in contrast to Pepsi as another popular soft drink, creating a humorous 'intellectual property theft' confusion for young Batygin.

Q&A: Training frequency, reducing caloric intake on rest days, and isometric training (Episode 39)

Stronger By Science

Discussed for its interesting history as a recession-proof stock during the Great Depression and its past legal battles with the US government over formula tweaking.

E64: Antitrust standards & enforcement, tech repricing, lab leak obfuscation, E63 reactions & more

All-In Podcast

A beverage company used humorously as a comparison for Muth Cola, a hypothetical soda with five times its sugar content.

E47: Facebook's week from hell, Ellen Pao on sexism in Elizabeth Holmes coverage, Newsom wins & more

All-In Podcast

Largest beverage company globally, used as an example of a product with a deleterious effect (sugar content) that is accepted by the market.

E29: Coinbase goes public, direct listings vs. IPOs, unions & more with Bestie Guestie Brad Gerstner

All-In Podcast

Mentioned in context of branding and market strategy.

Sir Richard Branson Interview | The Tim Ferriss Show (Podcast)

Tim Ferriss

A major beverage company that Virgin Cola attempted to compete with in the US, ultimately learning a lesson about needing fundamental differentiation.

Howard Marks on the US Dollar, Three Ways to Add Defense, and Good Questions | The Tim Ferriss Show

Tim Ferriss

A 'Nifty 50' company, mentioned as an example of a seemingly invincible growth stock whose price fell dramatically in the early 1970s.

Scooter Braun: When Everything Broke, It Fixed Me

The Diary Of A CEO

Exercise Doesn't Make You Lose Weight! Doctor Jason Fung

The Diary Of A CEO

The Speaking Expert: How To Speak So Everyone Hears You! Julian Treasure

The Diary Of A CEO

A major brand mentioned as a client of Social Chain, attracted by storytelling pitches, and also as an example of a brand leveraging sound in marketing.

Tiny Teams: $6m ARR, 5m users with 4 employees — Sid Bendre, Oleve (Quizard AI/Unstuck AI)

Latent Space

Used as an analogy for brand value and consumer preference, comparing potential brand loyalty to that of Pepsi.