Blue Apron
A D2C company mentioned as an example of rapid growth via paid marketing, followed by challenges with rising acquisition costs and declining retention.
Common Themes
Videos Mentioning Blue Apron

How Should Business Schools Prepare Students for Startups? – Jeff Bussgang and Michael Seibel
Y Combinator
Cited as an example of a transformative and disruptive company that originated from a purely business model insight, co-discovered by a Harvard MBA.

Startup Technology - Technical Founder Advice
Y Combinator
A brand that uses Second Measure's data for trend analysis.

Gustaf Alstromer - How to Get Users and Grow
Y Combinator
Used as an example of a company with good product-market fit based on its payment retention curve.

A Conversation with Ooshma Garg - Moderated by Adora Cheung
Y Combinator
A competitor in the meal kit space whose stock price decline made investors hesitant about other companies in the sector, including Gobble.

Advice on Organizing and Running Growth Teams from Dan Hockenmaier and Gustaf Alströmer
Y Combinator
A D2C company mentioned as an example of rapid growth via paid marketing, followed by challenges with rising acquisition costs and declining retention.

Analyzing Billions of Transactions to Understand Consumer Behavior - Michael Babineau and Kevin Hale
Y Combinator
Used as an example of a company that can have multiple representations in transaction data, including a potential grocery store.

Soman Chainani Interview | The Tim Ferriss Show (Podcast)
Tim Ferriss
A meal kit delivery service, contrasted with other services like Portable Chef, where cooking is still required.

John Crowley Interview | The Tim Ferriss Show (Podcast)
Tim Ferriss
A prepared meal delivery service that John Crowley's wife Eileen has been trying.