What are the best platforms for selling online courses?

Platforms like Podia offer a cost-effective starting point, while Kajabi is a more premium option with advanced features. Both allow you to host your course, build a sales page, and manage payments.

What is the most important part of selling an online course?

Driving traffic and generating leads is the most critical component, accounting for 99% of the work. Without an audience knowing your course exists, even the best content won't sell.

Is it necessary to be an expert to create an online course?

No, you don't need to be a top-tier expert. You only need to know more than your target audience, ideally being one or two steps ahead in the learning journey.

What's the biggest mistake people make when creating online courses?

The most common mistake is creating a course without validating demand first. It's crucial to ensure people are interested and willing to pay before investing time and resources into course creation.

How much free content should I give away vs. what I charge for?

Generally, giving away more valuable free content leads to more paid course sales. Free content builds trust and demonstrates your expertise, attracting students who are ready for a more structured learning path.

How should I price my online course?

A common strategy is to start lower and increase the price over time as you gather testimonials and improve the course. Conversely, some advocate for high prices with immense value. Pricing is complex and worth researching further.

What is a sales funnel in the context of online courses?

A funnel describes the customer's journey from first hearing about you (e.g., watching a YouTube video) to making a purchase (e.g., going through a checkout page). The goal is to guide potential customers through these stages.

What if I feel like I have nothing to teach?

You likely have valuable knowledge or skills you've acquired over the years. Consider advice you'd give your past self or skills learned from your job or education. You can also learn a new skill and then teach it.

What's the best order to build an online course business?

It's best to start with lead generation (e.g., free webinars, email courses) to validate demand and build an audience before creating the actual course. This reverses the typical creation-then-promotion order.

How do I handle course refunds or dissatisfied students?

Offer a frictionless money-back guarantee. If students aren't satisfied, they get a refund. This reduces buyer hesitation and builds trust, and dealing with refunds is considered a normal part of business.

Key Moments

A Beginner's Guide to Making Money with Online Courses

Ali Abdaal

Education3 min read67 min video

May 21, 2024|457,826 views|14,003|604

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Key Moments

TL;DR

Ali Abdaal shares his journey and comprehensive guide to creating and selling online courses, earning over $10M.

Key Insights

The online course industry offers significant income potential, with creators earning millions, not just in "how to make money" niches but across diverse skills.

Building a successful online course business involves more than creation; it requires a strong focus on lead generation, offer crafting, and audience building through free content.

The core business model is based on teaching, leveraging the internet for wider distribution, but requires a business mindset beyond just content creation.

Key components of an online course business include creating a valuable offer, building a landing page, managing sales, and driving traffic.

It's crucial to validate demand for a course before creating it, often by building a waitlist or offering free introductory content.

While challenging, selling online courses is a viable career path that involves significant work in marketing and audience engagement, not just teaching.

ALI ABDAAL'S JOURNEY AND THE ONLINE COURSE LANDSCAPE

Ali Abdaal shares his decade-long journey in selling online courses, having generated over $10 million. He began in 2012 with a small in-person BMAT prep course, evolving to online offerings. His experience highlights the significant financial potential in the online course market. Abdaal emphasizes that success isn't limited to teaching others how to make money online, citing examples like yoga instructors and guitar teachers who also achieve substantial earnings.

THE TEACHER-INTERNET BUSINESS MODEL

The fundamental concept behind online course creation is that of a teacher utilizing the internet to distribute their knowledge. This can manifest as self-paced courses, cohort-based live online sessions, or one-on-one coaching. The model extends to writing books and leveraging digital platforms for sales and delivery, effectively turning expertise into a scalable business.

CREATING YOUR ONLINE COURSE OFFER

Developing an online course begins with identifying a transformation for the learner, moving them from point A to point B. This involves defining the target audience, the specific problem the course solves, and the desired outcome. The 'offer' is the promise of this transformation, which needs to be compelling enough to attract buyers. Platforms like Kajabi and Podia facilitate course creation and hosting.

BUILDING A SALES FUNNEL: LANDING PAGES AND TRAFFIC

Once a course is created, the critical challenge is driving traffic to it. This involves creating effective landing pages (or sales pages) that clearly articulate the course's value proposition and persuade visitors to purchase. Building trust and demonstrating expertise through free content, such as YouTube videos or blog posts, is a primary strategy for attracting potential customers and generating leads.

STRATEGIES FOR LEAD GENERATION AND MARKETING

Effective lead generation is paramount. Instead of solely focusing on course creation, aspiring creators should prioritize strategies that build an audience and demonstrate demand. This includes creating valuable free content, running webinars, offering email courses, or utilizing paid advertising, though the latter can be expensive and less recommended for beginners. The goal is to guide potential customers through a 'funnel' from initial awareness to purchase.

ADDRESSING COMMON CHALLENGES AND MISCONCEPTIONS

Abdaal addresses common concerns such as imposter syndrome and the fear of not being an expert, advising that teaching people who are slightly less knowledgeable is sufficient. He stresses the importance of validating demand before creating a course, managing refunds frictionlessly, and understanding that content piracy is inevitable but shouldn't deter creators. The emphasis is on the significant work involved in audience building and marketing, not just content creation.

RECOMMENDED RESOURCES FOR FURTHER LEARNING

For those looking to delve deeper, Abdaal recommends several key resources. Books like '$100 Million Offers' and '$100 Million Leads' by Alex Hormozi, along with Russell Brunson's 'DotCom Secrets' and 'Expert Secrets', offer comprehensive insights into offer creation, lead generation, and funnel building. He also highlights Brendan Burchard's 'Millionaire Messenger' and 'Expert's Academy' as valuable learning tools for online educators.

Mentioned in This Episode

●Software & Apps

●Companies

●Books

●People Referenced

Making Money with Online Courses: A Quick Guide

Practical takeaways from this episode

Do This

Understand your audience and the transformation your course offers.

Focus on building an offer so good people can't refuse it.

Leverage free content (YouTube, blogs, podcasts) to attract an audience.

Validate demand by building a waitlist or pre-selling before creating the course.

Start with traffic and lead generation; it's 99% of the work.

Offer a frictionless money-back guarantee to build trust.

Price your course competitively and adjust it over time.

Consider cohort-based courses for live interaction and community.

Be a teacher and provide immense value, both free and paid.

Avoid This

Don't assume everyone wants to learn how to make money selling courses.

Don't try to compete with Google's search results for broad topics.

Don't rely solely on paid ads as a beginner; they are expensive and risky.

Don't be afraid to start teaching if you know just a little more than your audience.

Don't spend all your time creating the course without a plan for traffic and sales.

Don't create a course without validating demand first.

Don't worry too much about piracy; focus on creating value.

Don't overcomplicate early offers; focus on perceived value vs. price.

Don't expect to get rich quick; building a course business takes significant work.

Common Questions

Creators like Justin Welsh have made over $7.5 million, Amy Porterfield over $100 million in total sales, and the 'Part-Time YouTuber Academy' course generating $3.6 million in 2023. Success varies greatly based on niche, audience, and marketing efforts, but significant income is possible.

Topics

Course Creation Teacherpreneur E-learning

Mentioned in this video

Books

Digital Course Academy

One of Amy Porterfield's main courses, priced at $2,000.

Creator MBA

One of Justin Welsh's courses, priced at $897, offering comprehensive business education.

Systems That Scale

Amy Porterfield's course on scaling business systems, priced at $300.

List Builder Society

Amy Porterfield's course on email list building, priced at $500.

The Millionaire Messenger

A book by Brendon Burchard that discusses becoming an influential messenger in your field.

DotCom Secrets

A book by Russell Brunson that focuses heavily on building sales funnels for online businesses.

Building a Second Brain

Tiago Forte's influential course and book on organizing thoughts and information for productivity.

Content OS

One of Justin Welsh's courses, priced at $200, focused on online business and solopreneurship.

LinkedIn OS

One of Justin Welsh's courses, priced at $200, focusing on leveraging LinkedIn for business.

People

Justin Welsh

An online course creator in the online business niche who has generated over $7.5 million in revenue with a high profit margin.

George Blackman

A former employee of the speaker who started his own business creating courses on scriptwriting for YouTubers.

Jenna Kutcher

An online course creator estimated to be making several million a year, with a strong presence on Pinterest.

Yoga With Adriene

Mentioned as an example of someone making significant income ($10M+ annually) selling yoga courses, not just business courses.

Brendon Burchard

A performance coach and author known for his 'Experts Academy' online course and book 'The Millionaire Messenger'.

Mary Spender

An online course creator teaching guitar and music production, earning at least a million annually.

Tiago Forte

An online course creator and author whose 'Building a Second Brain' course has been influential and generated significant revenue.

Kieran Drew

An online course creator focused on writing, earning over $500,000 annually from his course.

Companies

Six Med

The business that ran courses for medical school applicants, which grew from the speaker's early tutoring efforts.

Software & Apps

Experts Academy

Brendon Burchard's online course on becoming an online thought leader, considered very effective.

Total Product Blueprint

A product by Brendon Burchard that provides in-depth training on online courses, coaching, and memberships.

Podia

An online course platform that the speaker used for his BMAT crash course and recommends as a good, cost-effective option.

Kajabi

A premium online course platform that the speaker recommends and uses for his businesses, offering more features than Podia.

Media

Online Marketing Made Easy podcast

Amy Porterfield's podcast, which is recommended as a good resource for online marketing information.

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